Bring your data to

life with Power BI

and datamartin

Power BI helped MediaCom transform its approach to data

“Power BI will fundamentally change the way we manage campaign performance. Digital moves much faster than traditional campaigns, so gaining the ability to optimize all channels on a daily basis is a real improvement.”​

Lowell Simpson
​CIO​
MediaCom​

Challenges prevent many from realizing the business potential of data​

COMMON CHALLENGES

Silo’d data ​and tools​

It’s tough to normalize data from different marketing tools, see it all in one place and connect it to ROI​

Manual manipulation​

Hunting for and combining data is inefficient and keeps marketers from more strategic efforts

Poor ​visibility​

A lack of visibility makes it hard to measure campaign effectiveness and course-correct midway through campaigns​

IT involvement​ required​

Depending on IT to create queries, dashboards and reports is expensive and time-consuming​

Lack of insight

There is no easy way to translate the flood of marketing data (from A/B testing, social media, and more) into insights and action​

No mobility​

Dashboards and reports are only viewable on a PC ​

Get the most out of your data with Power BI​

Accelerate​

Get results faster​
  • Speed time to insight by viewing ​all your data in one place​
  • Use solution templates, pre-built dashboards and reports for common SaaS applications and connect to your data in as little as 4 clicks
  • Connect to 30+ on-premises and cloud data sources using Power BI Desktop and design your own reports quickly and easily​
  • Get fast answers with intuitive data exploration – ask questions of your data and Power BI generates visual answers​

Transform​​

Be more strategic
  • Get insights that drive action by analyzing your Excel-based data in new ways – Power BI seamlessly integrates with Microsoft Excel​
  • Provide leaders with line of sight into ​top-level results and the underlying details​
  • Free up time for strategic analysis by reducing busy work such as finding data ​and mashing it up​
  • Use dynamic, interactive reports to develop insights such as opportunities​for savings and growth​

Collaborate

Work together more effectively​
  • Help IT focus on being a data steward ​and making data access secure in minutes​
  • Build interactive reports, dashboards and visualizations to get 360º views ​of your business without the need for ​IT involvement​
  • Share dashboards and reports securely within your organization in a few clicks​
  • Collaborate on the go with mobile ​apps for Windows, iOS, and Android​

Power BI – Experience your data. Any data, any way, anywhere.​

Prepare

– Connect, clean up and process huge volumes of data across marketing technologies simultaneously​

– Design data models optimized to query and aggregate data in large volumes ​

– Use Quick measures for common calculations, like aggregates,​time-intelligence based functions, and running totals

Analyze

– Leverage built-in advanced analytics using Quick Insights and R Integration to perform regression analysis and understand correlations and trends ​

– Compare actual revenue, costs, and ROI for segments, campaigns, channels, and more

– Drill into relevant data using interactive visualization tools, such as values, filters, and numeric range slicers​

Visualize and communicate​

– Improve storytelling capabilities using bookmarks and pre-defined views of data for key stakeholders

– Leverage valuable data from your Excel reports, ranging from pivots to complex tables ​

– Accelerate insights with pre-built solutions for services like Adobe, Google Analytics, and Twitter

– Easily distribute dashboards and reports to large audiences with Power BI apps on any device​

Power BI streamlines campaign analytics​

Translate data into action by receiving real-time alerts when important campaign metrics change, and making adjustments if needed

Pull data silos together by compiling information ​in a single, unified view across your marketing technologies—analyze multiple campaigns together, compare data across markets and platforms, and more ​

Track performance vs. targets and budget, using fast, interactive reports to help show ROI and manage spend​

Power BI differentiators​

Mobile​

Set up mobile alerts so you’ll know anytime something important changes​

Pre-built​ dashboards​​

Leverage pre-built dashboards and reports for SaaS solutions that you can load in a few clicks​

On-premises​ connection​​

View on-premises data in Power BI without moving any data to the cloud

Real-time​ data

Stay current anytime your data changes with real-time dashboards and reports

Power BI helps you realize significant business value​

Increased operational line of sight into​digital campaign performance and ROI​

Better executive visibility and more opportunities to make data-driven changes​

Faster decision-making and action through faster, easier access to the latest data​

Better campaign design through actionable insights on the right channels and platforms​

Greater insight on what works, such as the impact of digital tactics on conversion rates​

Campaign Analytics​

01

Highlight the overall visual elements on the report, including the ability to easily alter or rearrange elements​

02

Click on ‘leads by country’ to investigate lead trends within a given country​

03

Drill down into ‘ROI by campaign tactic’ to compare email versus social tactics within or across campaigns

04

Look at Revenue, Cost and ​ROI by campaign and click into details of a single campaign to get detailed performance data and understand problem areas​